Guest Post on TechFlash: Google and a Penny-a-Click

I’ve posted another guest essay on TechFlash, this time on how all roads to paid Web content run through Google:

“Google’s role would start with the Web searches that have become as second-nature to the Web as flipping channels on a TV. The highest-ranked searches (Google determines that today, of course) would be tagged for pay-to-click. Metadata, either a balloon or pop-up window (similar to Netflix’s stellar browse system), would display a sentence or two related to the full content of the selected piece…”

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